This plan is useful for bigger organizations who have a higher requirement and want more features. Here's an info-graphic which shows how popular Powtoon has become and how professionals are using it.Īlong with these packages there's also an 'Enterprise Plan' for which you can request a free quote. One of the most well known tools which has emerged is Powtoon which has allowed non-professionals to create attractive animated video content with easy to use drag and drop features. Along with these platforms there has also been an increase in the popularity of tools which have simplified the process of creating content in these new formats. Such formats are now available across digital media platforms such as Facebook, Google Ads, YouTube, Twitter etc.
While it has been one of the biggest factors for reduction of people's attention span, it has also empowered advertisers and content curators to use interactive formats such as videos, 360 Degree images, press and hold, quizzes and polls which can retain a person's interest and curiosity. In such a case it becomes difficult for marketers to communicate and engage with their target audience.
Did you know that the attention span of humans is just 8 seconds? According to a recent report by Microsoft the attention span of humans has decreased drastically since 2000 and is now lower than that of a goldfish! According to the research, the biggest reason for this has been the multiple streams of media people are influenced by in the digital age.
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